In such a short span of time, the internet has become an integral part of our lives. Not only has it become a medium to connect with people, but it has also become a source of knowledge. People often visit different websites and different sources to get the latest information and even read news from all over the world. Wouldn’t it be amazing if you could create a dashboard where one could get all the news, information, podcasts, and more? Sounds amazing, right?
If you are thinking that to create this type of dashboard, you need some coding skills or a high-end developer that can help you compile all the data and provide you with all the information in one place. Then, you are highly mistaken. You can achieve this with ease, and you will be shocked to know that technology is back from the late 90s. And that is RSS.
Yes, our beloved Really Simple Syndication (RSS), released in the year 1999, might be one of the oldest technologies, but it still holds its relevance. It is a very popular standardized format used to publish frequently changing content. People most commonly use RSS to compile news feeds, as it helps them to stay up to date with recent ventures from all over the world.
As it is one of the oldest technologies, many people have this delusion that RSS is not meritorious or useful in recent times. And this is where they might be wrong. Allow us to pop this thought bubble. Many brands are still relying on RSS and even opting to embed RSS feeds on websites
, as it allows them to have a notable online presence. There are many other reasons why brands are adding RSS feeds to their websites. If you still haven’t yet added an RSS feed to your website, then you are missing out on a lot.
In this blog we have listed some of the major benefits of this strategy that might convince you to add this to your marketing plans. So without any further ado, let's learn about them.
Benefits of adding RSS feeds on your website
In the past few years, you might have noticed that short-duration videos or content with a shorter attention span are making a reputation for themselves. We can blame it on our fast-paced life if we want, but we cannot ignore it. Another major reason could be that it provides the needed information and highlights that we are looking for, and by compiling them in one place, we save time and get the updates simultaneously. The same can be the case with RSS feeds, and other noteworthy benefits of RSS feeds are:
1. Makes website more engaging
When you embed an RSS widget
on your website, your website will have different types of content, varying from news, blogs, and more. which makes your website more engaging and helps you develop brand recognition and reputation in the online space.
2. provides one standard dashboard for various types of content.
On the Internet, you are spoiled for choice. With ease, you can find the required content in any desired format. And this is where RSS feeds come into play. Whether one is interested in news, music, weather, local news, internet trends, or wants to read the latest article from their favorite blogger, it is a one-stop solution. And by adding them to your website, you can easily provide all the mentioned content in one place. You can even categorize or subcategorize feeds based on your needs. For example, you can create a category for news, where you can add and display all the news-related content and make it easier for your visitors to identify it.
You can use tools like social media aggregators that are readily available on the market that help you collect RSS feeds from your desired sources and make your embedding process comfortable.
3. Increases website traffic
Another way people usually follow to combine all the latest news and updates is by subscribing to the newsletter service for their desired website. Hence, they receive all the latest updates or blogs in their email inboxes. But sometimes, emails get into spam or do not get delivered. Or there might be cases that due to other emails, the newsletter emails might go unnoticed.
RSS feed is a solution to that problem. Once people have that dashboard where they can easily find the content they want to see, it becomes easy for them to reach the content and vice versa. And if your website is that epicenter, then it can help your website in getting more website traffic. This might also reduce the bounce rate of the website.
Summing It Up
So, there you have it, these were some of the major benefits that you can enjoy when you opt to embed RSS feed on website. And as mentioned above, social media aggregators tools that are easily available on the internet help in making this embedding process simple and manageable. So, what are you waiting for? Find these tools now, and add RSS feed to your website without any hassle.
Jun 22, 2022