Brands are increasingly using live streaming to connect with their audiences, market themselves, and promote specific products and launches. Today, more than 35% of marketers use live video as part of their social media strategy, and this figure is expected to rise. What is the significance of live streaming? There are numerous reasons why this medium has recently skyrocketed into the mainstream and numerous reasons why it appears set to become an even larger part of our online lives.
In this article, we'll look at why live streaming is so beneficial to brands and demonstrate some of the ways you can use it to your advantage.
What is the impact of live streaming?
What effect does live streaming have? Here are just a few of the main benefits of using this medium to reach your target audience and grow your brand.
- People are watching it for a longer period. According to Forrester, live video is watched 10 to 20 times longer than on-demand content. That means live streams are far more engaging than other types of content, allowing you to make a genuine impression on your audience and giving you much more time to forge that crucial bond with them.
- People are interested in watching live streams. People prefer live video from a brand to standard social media posts by 82 per cent. (Livestream) Because live streaming is in such high demand, businesses that do not use it are failing to provide their customers with what they want. Brands that prioritize live streaming will have an easy time stealing and engaging your followers.
- It's great for social media. LinkedIn Since February 2020, live streams have increased by 158 per cent, a trend that has been replicated by many other social media platforms. Live streams are an excellent way to reach out to your social media followers and engage them on a large scale.
- It is desired by young viewers. Almost half of Generation Z watches their favourite shows on social media in real-time. As time passes and younger viewers make up an increasing proportion of the market, live streams will become increasingly popular. Companies that start now and establish a live video presence will be ahead of this predictable trend.
Why live streams are important?
Live streams are so important due to the following:
After your event, share recordings of it. The true beauty of live streaming is that it is real-time, but the content is still valuable when viewed later. Remember to share event recordings on your various channels so that you can benefit from views and engagement long after the event has concluded. However, remember to emphasize the advantages of attending in person so that your audience makes time for the main event!
Live video is more personal and helps to build relationships. A live broadcast hosted by a real person feels more intimate and personal than a pre-recorded video or blog post. It allows for real-time interaction, as well as live Q&A sessions and product demonstrations.
Are our live streams effective?
The most significant and powerful advantage of live streaming is that viewers consume content on your time, not theirs. This means you're only interacting with people who care about you and your brand, as well as people who find your content extremely useful and effective. Live broadcasts can also be used by businesses to improve and maximize direct communication with customers and community partners. You can reach and interact with more people around the world by live-streaming an event. Many broadcasters use live streaming software solutions and their toolbox of valuable streaming resources to host live events.
Dec 15, 2021