Maybe you want to get into the digital marketing circle, but you're not certain what your job role is or what you will be doing. Or you are an agency owner and you're looking to hire a digital marketer who is an intern, but you're probably not so sure what a digital marketer intern should be doing for you. Here are a couple of tips and ideas you can use.
A digital marketing intern is supposed to be in a more assisting role(s). Since the intern is just starting out and probably doesn't have previous experience, it would be perfect for him or her to serve in assisting roles rather than executive roles. By doing so, they are like extra hands for the department or company they are working for.
Putting digital marketing interns in these auxiliary positions helps them gain hands-on experience. Over time, they will begin to have a full grasp of what their duty and responsibility in the company/department is. By this time, they will be confident enough to take on projects, and you can assign projects to them and go to bed with your mind at rest.
Just for emphasis and specifications sake, here are some
Specific duties and tasks a digital marketing intern should be able to take on.
1. Running Social Media Accounts
A digital marketing intern could be assigned the task of handling social media accounts. This might be the company or agency that the digital marketing intern is working for, or one of the company's or agency's clients. In this case, the digital marketing intern is meant to come up with content for the different social media handles and then make sure to keep up with or increase the engagement on the social media accounts assigned to him or her to handle. Quite a pretty task, right?
To execute this task properly, the digital marketing intern might have to come up with a content strategy, content ideas, etc. You might also want to be very observant about what contents perform better than others and what time is best to post for a specific audience. Replying to comments and direct messages are also included.
2. Assisting the Analysis Department
A digital marketing intern needs to be good with the numbers game. This is one of the reasons why digital marketing interns should work hand-in-glove with the analysis department. That is where you keep track of stats, which is one of the basic job roles of digital marketers. So, assisting the analysis department is something you should expect as a task from the company or agency you wish to work for.
3. Marketing Research
Market research is part of the job description of a digital marketing intern. First off, he or she is a digital marketer, and for a digital marketing intern to be good at digital marketing, he or she has to know so much and so well about the target audience and the competition. And the only way the digital marketing intern can get so much information like that is by carrying out market research. Without running proper market research, the digital marketing intern can't give the company or agency a trustworthy decision that any of their products or services will sell.
4. Running Ads
A digital marketing intern should be able to set up ad campaigns and run them. I mean, that's the basic skill set for a newbie digital marketer. A digital marketer is still a marketer; it's just that this time around, it's done digitally. Hence, a digital marketer should be able to run ad campaigns via digital channels and run the best social media ads
5. Administrative Duties
Sometimes, digital marketing interns serve as extra hands for administrative duties. While having an administrator who oversees the general workflow of a particular project, the digital marketing intern can come in as an assistant administrator. The goal of having the digital marketing intern in this role is that he or she may be educated, and can see how things are done in that particular project. So, by being an assistant administrator, the digital marketing intern will see through every nook and cranny of the project and have a full grasp of it. Next time, the digital marketing intern would be better off when such a situation arises.
Feb 10, 2022