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The United kingdom restaurant had undergone a period of growth compared to what it used to be decades ago. Little wonder the English playwright clive barker reminded us that we live in the age of the next new thing; we are assaulted day and night by tastemakers telling us what the next hit will be, the next style, the next cool. Due to the effect of covid -19 restaurant in the united kingdom is witnessing a significant shift from physical face-to-face interpersonal communication to online communication.
As an observer, one thing I've noticed is, no matter how appetizing your food is if you don't create the required awareness about your product people may not even know if you exist and that is why a restaurant owner needs to have a social media presence. According to statista.com, 37 per cent of social network users use social media to research brands, products, or services before making a purchase. Two social media platforms are very vital for every restaurant owner and they are as follows :
1. Facebook: Facebook has active users of 2.91 billion as of the third quarter of 2021. When creating a restaurant Facebook page some information is very important, information such as your location, business hours and phone number should be included so customers can easily reach or locate you. Furthermore, the comments section on Facebook should be active so restaurant owners can get feedback from customers so they can improve on areas they are not doing well. Facebook live streaming is also a vital marketing strategy. Restaurants can use it to offer tutorials to customers on the benefits of some of their menu content.
2. Twitter: Twitter is another vital marketing strategy. It provides and encourage communication between one and multiple parties and also allow instant feedback from customers. Just like Facebook, before creating a restaurant Twitter field, some information such as location, business hours, and phone number are very vital. Twitter has about 290.5 million active users hence for restaurants that wish to expand their reaches Twitter is a perfect choice.
First, by posting a video of the high-quality food items and a short tutorial on how to prepare them to have the capacity to draw the attention of social media users to that content
Secondly, showcasing customer content can build trust in the minds of customers who are sceptical about the restaurant product because they have been able to see reviews from other media users on how good the product is.
One of the things restaurants Post on social media is information. For instance, if there is a change in location, additional location or changes in work hours customers are regularly updated on the latest information. Also, the high-quality food item is one of the things that restaurants Post on social media because it is an effective marketing strategy the more a social media views content the more he or she is attracted to it. Similarly, restaurants Post reviews of their products online to create a positive impression and give customers reasons why they should patronize them.
Finally, the world is moving towards a digital age, one can be the best cook but without the right Media, awareness will still be unknown therefore social media is very important to the growth of any restaurant. Just as important as salt makes food taste better, so does these trends help better a restaurant.
Feb 04, 2022 by ebimo-dogubo 1.5K Views
© Copyright The Watchtower 2010 - .
© Copyright The Watchtower 2010 - .