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Which software is best for email marketing in 2021?

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Which software is best for email marketing in 2021?

Things might just be confusing when you're just getting started with email marketing. Even for those of us who have been doing this for a long, email marketing may be difficult at times. So, believe me when I say that I completely understand how you feel. On the website of any email marketing provider, there is an infinite number of functions. Sure, that's impressive, but how can you determine which features you truly require? You don't want to commit to a long-term strategy until you know exactly what you're getting yourself into.

In this article, I'll go through everything in detail. We'll look closely at;

What is the best email marketing software for beginners?
What is the most effective email marketing strategy?
What is the email marketing platform?

Now Let's get started!

What is the best email marketing software for beginners?
1. AWeber
AWeber is an excellent choice for novices because their entry-level subscription offers 700+ email templates and 6,000+ stock images to assist you in creating professional-looking emails. You will also get access to templates for creating website sign-up forms to increase your subscriber list, as well as templates for swiftly creating newsletters to stay in touch with your connections. Most reviews believe that you can build any content item you need to collect leads and send out emails effectively with these features. A 30-day free trial is included with all AWeber programs.

2. ActiveCampaign
ActiveCampaign provides a free plan with three user accounts. This is a fantastic feature for small enterprises, and this plan will not break the bank. However, ActiveCampaign lacks some of the fundamental features that most novices want. For example, while the entry-level subscription has a drag-and-drop email creator, it only includes around 25 email designs. There is Facebook integration, but only on the mid-tier or above plans. Furthermore, no connectors for Shopify or other e-commerce systems are available.

3. Constant Contact
Constant Contact is an excellent choice for newbies because it provides a 60-day free trial. Not only that, but the entry-level plan allows you to send unlimited emails and includes customizable templates, an image library, Facebook ads, and Shopify integration. As a result, it is a popular choice between many users and reviewers.

4. GetResponse
GetResponse makes email marketing simple, and it has received praise. For example, its autoresponder feature shows you a visual representation of when you'll send pre-scheduled emails to contacts. This makes it very simple to send out emails on specific days of the week or in advance of special events. It's ideal for businesses that want to easily offer special discounts at specific times (such as retailers or travel agencies) or interact with subscribers when they reach certain milestones (online coaching).

What is the most effective email marketing strategy?
Given that over 293 billion emails are sent each day, it's impossible not to ask the question. In a sea of emails, how can you make your company stand out and increase sales by increasing open and click-through rates?

1. Be Personal – But Set Boundaries
There is no doubt that email personalization is a great tactic that has been shown to have incredible benefits on your mail campaigns. According to Invesp, personalized promotional mailings have 29 percent higher unique open rates and 41 percent higher unique click rates than non-personalized mailings.

2. Select the Appropriate Time for Email Sending
When it comes to the success rate of your email campaigns, timing is everything. You are almost certainly aiming for a higher open and click-through rate, so choosing the right time is an important factor to consider.

3. Make your subject lines as brief and simple as possible.
47 percent of email recipients open emails solely based on the subject line, and personalized emails are 22 percent more likely to be opened. This demonstrates the importance of subject lines in the success of your email marketing campaign.

4. Send Emails That Are Mobile-Friendly
Consider sending an email that is visually appealing. However, when you open it on your phone, the photos do not appear and the style is unappealing. As a result, your subscribers are unable to engage with you. This circumstance can have a significant impact on the success of your campaign.

What is the email marketing platform?
MailChimp is one of the most well-known names in email marketing, with over 1 billion emails sent on its platform every day and over 14 million clients as of 2017. Their free plan provides customers with an easy-to-use interface as well as up to 2,000 subscribers and 12,000 email blasts each month – more than adequate for a small business. Mailchimp is one of the world's most popular email marketing service providers, owing to their permanently free email marketing service plan. Mailchimp has an intuitive drag-and-drop email builder, autoresponders, grouping contacts into groups, and basic analytics monitoring.

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  Oct 24, 2021       by ebimo-dogubo       1.1K Views

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